Echinacea purpurea 'PowWow Wild Berry' (Coneflower)

Echinacea ‘PowWow Wild Berry’

A compact, free-flowering coneflower known for its rich, saturated color and reliable performance. Fragrant blooms in deep purple-pink to near magenta rise above sturdy, well-branched stems, creating a bright, long-lasting display through the growing season. Its tidy, stocky habit makes it easy to place in borders, pollinator gardens, or smaller spaces.

This variety is part of the PowWow Series, bred for strong flowering without the need for deadheading. Leave spent blooms in place for added winter interest and to provide seed for birds.

Echinacea is valued for its durability and adaptability, thriving in sunny locations with minimal care. It pairs well with ornamental grasses and other sun-loving perennials, while attracting bees, butterflies, and other beneficial pollinators.

Plant Details:
Height: 18–24 inches
Spread: 12–16 inches
Light: Full sun
Zones: 4–9
Deer resistant

Features:
Attracts pollinators
Long bloom season
Fragrant flowers
Seed heads provide winter interest
Thrives in average to dry soil